You finally see how the money actually works.
Most $3-20M founders we work with can tell you their revenue cold. Ask them their true margin, their real Cost to Win, or why cash gets tight when the P&L says profitable - and the room goes quiet.
90 Days to Cash & Control fills that gap. In 90 days, we install Financial Command - the numbers, the model, the rules - so you know exactly how your business makes and loses money, and what it's going to take to change it.
The Real Problem
Income Illusion. And it's costing you more than you think.
The business is working. Revenue is real. From the outside, everything looks fine.
But you're running on a financial picture that doesn't actually reflect how your business makes and loses money. The P&L is coded wrong. Labor isn't loaded correctly. So every decision you make - pricing, hiring, spending, distributions - gets made on bad data.
That's Income Illusion - big revenue on top, fragile or nonexistent wealth underneath.
And it has a dollar amount attached to it.
Your Status Quo Tax
Staying the same isn't free. It has a price.
Early in the sprint, we calculate exactly what your current situation is costing you every year - in margin leakage, cash timing problems, and decisions made without a real model underneath them.
For most $3-20M founders, that number lands somewhere in the low- to mid-six figures annually.
Every year you run without Financial Command is another year you pay it.
What Gets Installed
Six modules. Ninety days. One financial operating system. This is not a consulting engagement where you get a report and a recommendation. By the end of the sprint, something is running in your business that wasn't before.
Module 1
Financial Truth
We rebuild your P&L and balance sheet so they reflect reality - not what your bookkeeper coded two months ago. Clean 12-24 months of financials. An owner-friendly view you can actually use to make decisions.
"I finally trust my numbers. Nothing downstream is fiction."
Module 2
Cost to Win & Status Quo Tax
We build your full economic model - fixed vs. variable, overhead, labor, tax drag - and calculate your true Cost to Win per month and per job. Then we quantify exactly what staying the same is costing you over the next 12 months.
"I had no idea it cost this much to run my business - or how expensive doing nothing really is."
Module 3
Owner Payday System
We define what you can sustainably pay yourself, set reserve targets, and build a distribution trigger so your payday runs on a written policy - not on anxiety and whatever's left in the account on a Friday.
"I know what I can pay myself, when I can take more, and when I absolutely can't."
Module 4
Profit Reality
We rebuild your true gross margin - with labor loaded correctly - and expose where profit is actually being created and where it's leaking, by line of business.
"I thought we were doing fine. Now I can see exactly where we're bleeding."
Module 5
Profit Engineering
We reverse-engineer your target net profit from your actual goals, set margin targets and expense caps, and build the guardrails that force the right financial behavior - whether you're watching or not.
"I know exactly what must change to hit the profit I want - and the rules that will force it."
Module 6
Leadership Glimpse
Once the financial model is built, something becomes visible that wasn't before: whether the right people are in the right seats to actually run it. At Week 11 we run a light leadership diagnostic to surface the role and people mismatches your new financial picture exposes.
"The numbers were finally clean. Then we looked up and realized the org chart was the next problem."
The 12-Week Roadmap
Structured. Sequenced. No open-ended retainer.
Weeks 1-2
Financial Truth
Connect to your accounting system, banks, and payroll. Rebuild clean financials. Deliver your first Status Quo Tax.
Weeks 3-4
Economic Model & Owner Pay
Build your full Cost to Win model. Design your Owner Payday System - base pay, reserves, and distribution rules - so the whole thing runs on rules, not willpower.
Weeks 5-6
Profit Reality & Blueprint
Rebuild true gross and net margin by line of business. Reverse-engineer your target profit. Set the margin targets, expense caps, and guardrails in writing.
Weeks 7-8
Action Plan & Rhythm
Turn the blueprint into 3-7 specific moves with owners and dates. Launch your monthly close cadence, weekly finance huddle, and scorecard.
Weeks 9-10
Tighten & Re-Score
Check progress on the Action Plan. Re-run the Status Quo Tax to show the delta from where you started. This is your proof of value moment.
Weeks 11-12
Graduation & Next Phase
Re-score all five graduation gates. Run the Leadership Glimpse. Present the full Financial Command Report. Decide together what comes next.
Who This Is For
You're a fit if
- Revenue is $3M-$20M and growing
- You have $250K+ in annual profit - or a clear line of sight to it
- You feel responsible for every major financial decision in the business
- The business is busy and growing but profit doesn't show up in the bank the way it should
- You're income-rich and cash-poor and you're done not knowing why
- Your business is running well and you still have a feeling there's significantly more profit available that you just can't see yet
Not a fit yet if
- You're under $3M or still doing most of the delivery yourself
- Your books haven't been touched in months and you're not ready to fix that
- You want reports and recommendations - not an installed system that runs without you
What Founders Say
"We recouped our investment in the first 4 weeks. We should end up saving about 5x in year one."
"They take ownership and really drive the strategy and process - which is what other CFOs didn't do."
"The coaching around speed, responsiveness, and using real numbers helped me tighten how I estimate and follow up - and it directly led to us landing new jobs."
"They helped me move a lot of things out of founder instinct and into a clear operating framework."
What Happens After 90 Days
Financial Command is the floor. Not the ceiling. If we do our job, the next bottleneck won't be "I don't understand the numbers." It'll be something better - the gaps your new clarity exposes.
Most common next step
Phase II - Align
Your team runs the model, not you. We fix roles, ownership, and incentives so the business operates without you as the financial backstop.
Learn more →Working Wealthy Tax Advantage
You're now making money more predictably. The next logical move is redesigning how it moves through entities and into your pocket - so you keep more of what you're reliably earning.
Learn more →Maintenance Rail
Clean books and monthly rhythm while you catch your breath and decide on the next move. The Financial Command you built doesn't go away.
Coming soonThe Investment
Flat fee. No hourly. No surprises.
$15,000
Paid upfront. No open-ended retainer.
How to Start
Three steps. No commitment until the numbers make sense.
1
Apply
Fill out the short form below. Takes two minutes. We review every application within one business day.
2
Fit & Numbers Call
We get on a call, walk through your situation, and confirm 90D2CC is the right first step. If it's not, we'll tell you that too.
3
Start the 90 Days
We get access, set dates, and begin rebuilding how your business actually works financially.
Apply for 90 Days to Cash & Control
We review every application within one business day and follow up to schedule your Fit & Numbers Call.
We'll review your application within 1 business day and follow up to schedule a call.
