90 Days to Cash & Control™
See how your jobs actually make (or lose) money and install a financial operating system in 90 days.
- Expose your real margin, Cost to Win, and Status Quo Tax
- Rebuild your numbers around how construction actually works
- Leave with a system your team can run without you in every loop
15-30 minutes to rough-cut what “staying the same” is costing you and see if the sprint is a fit.
The Real Problem
Income Illusion
Jobs are booked. Revenue is real. From the outside, everything looks fine.
But you’re making every major call - pricing, draws, hiring, distributions - off a picture that doesn’t match construction reality:
- Your P&L isn’t coded for construction
- Labor isn’t fully burdened
- Overhead isn’t allocated by job
The margin you think you’re making on a $2M build isn’t the margin you’re actually making.
That gap is Income Illusion. And it has a dollar figure attached.
Your Status Quo Tax
Staying The Same Isn’t Free. It Has A Price.
In Week 2 of the sprint, we calculate exactly what your current setup is costing you over the next 12 months in:
- Margin leakage
- Draw timing and cash squeeze
- Pricing gaps
- Decisions made without a real model
For most $5-25M custom builders, that number lands in the low to mid-six figures per year.
The sprint is $17,000 flat. You’re already paying the Status Quo Tax. This redirects a slice of it to fix the engine.
What Gets Installed
Six Modules in 90 Days
This is not a report. By Week 12, something is running in your business that wasn’t before.
Module 01
Financial Truth
We rebuild your P&L so it reflects construction reality: job costs loaded correctly, labor fully burdened, overhead allocated properly. You get 12-24 months of clean financials you can actually use to make decisions.
Module 02
Cost to Win & Status Quo Tax
We build your full economic model - true cost per job, monthly overhead nut, labor burden, tax drag - and calculate what doing nothing is costing you over the next 12 months.
Module 03
Owner Payday System
We define what you can sustainably pay yourself, set reserve targets, and build a distribution trigger so your payday runs on a written policy, not on whatever’s left after the last draw clears.
Module 04
Profit Reality
We rebuild your true gross margin with all labor and overhead loaded correctly, and expose where profit is actually being created - and where it’s leaking - by job type and line of business.
Module 05
Profit Engineering
We reverse-engineer your target net profit from your real goals, set margin targets and overhead caps, and build the guardrails that force the right financial behavior on every bid and every job.
Module 06
Team Reality
Once the financial model is built, it becomes obvious whether the right people are in the right seats to actually run it. In Week 11, we surface those role and people mismatches and preview what Phase II addresses.
The Plan
The 12-Week Roadmap
Six phases. Twelve weeks. The full schedule at a glance.
Self-Select
Who This Is For
You’re a fit if
- Revenue is $5-25M and you’re doing 3-15 custom homes per year
- You have $250K+ in annual profit - or a clear line of sight to it
- You feel responsible for every major financial decision in the business
- Jobs are busy and revenue is real, but profit and cash don’t show up in the bank the way they should
- You know your revenue cold, but if someone asks your true margin, real Cost to Win per job, or why cash gets tight when the P&L says profitable, the room goes quiet
Not a fit yet if
- You’re under $5M or still doing most of the site work yourself
- Your books haven’t been touched in months and you’re not ready to fix that
- You want reports and recommendations - not an installed system that runs without you
15-30 minutes to rough-cut what “staying the same” is costing you and see if the sprint is a fit.
The Investment
$17k UPFRONT or $18k OVER 90 DAYS.
No hourly. No open-ended retainer. No surprise invoices.
The Receipts
What Builders Have Found
Draw Reset
On a $3.2M Hill Country build, we rebuilt the draw schedule so the builder collected a 15% mobilization fee and ≈$800K by Day 30. The client funded the build. The builder funded his business.
Overhead Loaded
One builder now loads $6,250/month in estimating and $27,000/month in admin into every bid. That’s $33,250 per month that used to come straight out of profit.
GC Fee Reset
In Telluride, a builder moved his GC fee from 15% to 18% on a $10M home. One conversation. One number change. ≈$300,000 on a single project.
Breakeven Reality Check
One builder discovered he needed ≈$210,000 less per month to break even once pricing was corrected. He wasn’t behind - he was running on bad math.
What Happens After 90 Days
Financial Command Is The New Baseline, Not The Finish Line.
Maintenance Rail (3-6 Months)
Keep The System Sticking
You’re not ready to rebuild the org chart yet. You are ready to make sure the new system sticks.
On the Maintenance Rail, we:
- Run and review your monthly close and builder scorecard
- Tighten pricing, draws, and margins on live bids
- Spot drift early and adjust the rules before anything breaks
You keep Financial Command. We keep you between the guardrails while your team gets used to running the model.
Graduate to Phase II
Align
Once the numbers are clean and stable for a few months, the next constraint usually isn’t the math - it’s the org:
- Who owns which numbers
- How jobs are estimated, handed off, and managed
- How meetings and decisions run without you in every loop
That’s Phase II: Align - where we install Operational Command so your team runs the model, not you. Most builders move into Align after 3-6 months on the Maintenance Rail.
15-30 minutes to see your rough Status Quo Tax and decide if 90 Days to Cash & Control is the right next move.
